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The best Fathom Analytics alternative

Beautiful and private — but thin on the founder features, and it starts at $15.

Fathom is a polished, privacy-first favourite, and it tracks conversions and revenue on every plan. People look for a Fathom alternative for two reasons: it starts at $15/mo, and it deliberately keeps the feature set narrow — no funnels, no search-keyword view, no deploy markers.

Mochi keeps the same one-line, cookieless simplicity and adds the pieces a growing founder actually reaches for — funnels, a visitor-by-hour heatmap, Google Search Console keywords, GitHub deploy markers and a dedicated AI-crawler chart — starting at less than half the price.

Why founders switch from Fathom to Mochi

Less than half the entry price

Mochi starts at $6.99/mo against Fathom's $15/mo — an easy switch for a first small site.

Funnels included

See exactly where visitors drop between steps. Fathom doesn't offer funnels at all.

Search keywords built in

Connect Google Search Console to see the exact terms driving organic traffic — something Fathom leaves out.

Revenue tied to channel

Mochi puts channel and revenue on one screen so you see which source earned the money, not just a total.

Fathom vs Mochi, at a glance

Mochi
Fathom
Starting price
$6.99/mo
$15/mo
Cookieless — no consent banner
Revenue & event tracking
Funnels
Visitor-by-hour heatmap
Search Console keywords
GitHub deploy markers

To be fair: Fathom bundles basic uptime monitoring and processes everything in EU data centres — if built-in uptime pings or strict EU-only processing are must-haves, it has an edge there. Competitor details are drawn from public pricing and docs and can change — check their site for the latest.

See the full Fathom vs Mochi comparison

Switching from Fathom

Drop Mochi's script in beside Fathom's and connect Stripe. Compare for a few days, then remove Fathom once the numbers line up.

Fathom Analytics alternative — FAQ

Is Mochi cheaper than Fathom?

Yes — Mochi starts at $6.99/mo versus Fathom's $15/mo, and it adds funnels, a heatmap and search keywords that Fathom doesn't include.

Does Mochi keep the privacy Fathom is known for?

Yes. Mochi is cookieless and first-party, collects no personal data, and typically needs no consent banner — the same privacy posture Fathom built its reputation on.

What does Mochi add over Fathom?

Funnels, a visitor-by-hour heatmap, Google Search Console keywords, GitHub deploy markers and a dedicated AI-crawler chart, all at a lower starting price.

Try the Fathom Analytics alternative built for founders.

Drop in one line of script and watch revenue line up against the channels that earned it. Free for 14 days, no card needed.

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