Comparison
The free default that quietly costs you a weekend to set up.
Google Analytics 4 is free and everywhere — but it was built for enterprise marketing teams, not for a founder who wants to know which channel brought last month's paying customers. Between Google Tag Manager, custom event config and consent banners, most people never get past the setup, and the reports they finally see are sampled and gapped by cookie consent.
Mochi is the opposite trade: one line of script, one page, and every visit already sorted into the channel that earned it — with Stripe revenue sitting right next to it. No tag manager, no cookie banner, no data going to an ad platform.
To be fair: If you're already deep in the Google ad ecosystem and need to feed it conversion data, GA4 is hard to replace — that's what it's built for. Competitor details are drawn from public pricing and docs and can change — check their site for the latest.
Drop in one line of script and watch revenue line up against the channels that earned it. Free for 14 days, no card needed.
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