Comparison

Mochi analytics vs Google Analytics 4

The free default that quietly costs you a weekend to set up.

Google Analytics 4 is free and everywhere — but it was built for enterprise marketing teams, not for a founder who wants to know which channel brought last month's paying customers. Between Google Tag Manager, custom event config and consent banners, most people never get past the setup, and the reports they finally see are sampled and gapped by cookie consent.

Mochi is the opposite trade: one line of script, one page, and every visit already sorted into the channel that earned it — with Stripe revenue sitting right next to it. No tag manager, no cookie banner, no data going to an ad platform.

Mochi
Google Analytics
Starting price
$6.99/mo
Free
Setup
1 line of script, ~5 min
Tag Manager + event config
Learning curve
One page, read it in 3s
Notoriously steep
Cookieless — no consent banner
Revenue attribution (Stripe)
Built in
Manual ecommerce tagging
Counts every visitor
Sampled + consent gaps
Your data isn't used for ads
AI crawler tracking
Data retention
3+ years
2–14 months by default

To be fair: If you're already deep in the Google ad ecosystem and need to feed it conversion data, GA4 is hard to replace — that's what it's built for. Competitor details are drawn from public pricing and docs and can change — check their site for the latest.

Why founders pick Mochi over Google Analytics

  • You want an answer — “which marketing makes money?” — not a data warehouse to go query.
  • You'd rather not bolt a consent banner onto your site or hand your visitors to Google's ad graph.
  • You want accurate counts, not a picture filtered down to whoever accepted cookies.

See your own channels in five minutes.

Drop in one line of script and watch revenue line up against the channels that earned it. Free for 14 days, no card needed.

Get started for free

Compare Mochi with others