Comparison

Mochi analytics vs Fathom Analytics

Beautiful and private — but thin on the founder features.

Fathom is a polished, privacy-first analytics tool that's been a favourite for years, and it tracks conversions and revenue on every plan. Two things push founders to look further: it starts at $15/mo, and it deliberately keeps the feature set narrow — no funnels, no search-keyword view, no deploy markers.

Mochi keeps the same one-line, cookieless simplicity but adds the pieces a growing founder actually reaches for: funnels, a visitor-by-hour heatmap, Google Search Console keywords, GitHub deploy markers and a dedicated AI-crawler chart — starting at less than half the price.

Mochi
Fathom
Starting price
$6.99/mo
$15/mo
Cookieless — no consent banner
Revenue & event tracking
Channel + revenue on one screen
Basic revenue
Funnels
Visitor-by-hour heatmap
Google Search Console keywords
GitHub deploy markers
AI crawler tracking
Uptime monitoring

To be fair: Fathom bundles basic uptime monitoring and processes everything in EU data centres — if built-in uptime pings or strict EU-only processing are must-haves, it has an edge there. Competitor details are drawn from public pricing and docs and can change — check their site for the latest.

Why founders pick Mochi over Fathom

  • You want funnels and search keywords, not just a clean pageview and revenue count.
  • You'd rather not pay $15/mo to get started on your first small site.
  • You want deploy markers and an AI-crawler view in the same place as your traffic.

See your own channels in five minutes.

Drop in one line of script and watch revenue line up against the channels that earned it. Free for 14 days, no card needed.

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