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Ship & measure

Analytics for indie hackers

You ship fast and build in public. Your analytics should keep up — and tie traffic back to the deploy that caused it.

Indie hackers live in a tight loop: ship a feature, post about it, watch what happens. The tools most analytics push on you — SDKs, event taxonomies, consent flows — are friction in that loop. And almost none of them connect a traffic spike back to the release or the Show HN that caused it.

Mochi fits the loop. One script line, GitHub deploy markers on your chart, Stripe revenue by channel, and an AI-crawler view so you can see when the bots start reading your launch. It's analytics that moves at the speed you do.

Sound familiar?

Can't connect spikes to launches

Traffic jumped — but was it the deploy, the tweet, or the Show HN? Most tools can't tell you.

SDK setup kills momentum

Instrumenting events across the app is the opposite of shipping fast.

Is the AI traffic real?

GPTBot and friends crawl constantly now, and they quietly inflate ordinary counters.

How Mochi helps

GitHub deploy markers

Mark commits right on your traffic chart and tie every spike to the release that caused it.

AI-crawler chart

GPTBot, ClaudeBot, PerplexityBot and friends tracked on their own chart, out of your human counts.

Revenue by channel

See whether that launch actually converted — Stripe revenue attributed to each source.

Search keywords

Connect Search Console for the exact terms bringing organic traffic to your project.

What you get

  • One script line, no SDK
  • Deploy markers from GitHub on your chart
  • Dedicated AI-crawler tracking
  • Cookieless and first-party
  • Unlimited projects, $6.99/mo to start

Questions from indie hackers

Does Mochi show which deploy caused a traffic spike?

Yes. Connect GitHub and Mochi marks your commits on the traffic chart, so you can line up any spike with the release that caused it.

Do I need to add an SDK or track events manually?

No. Mochi is a single script line — it sorts traffic into channels and attributes Stripe revenue automatically, with no event code to write.

Can I see how much of my traffic is AI crawlers?

Yes. Mochi keeps bots out of your human counts and tracks AI crawlers like GPTBot and ClaudeBot on a dedicated chart.

Built for how indie hackers actually work.

One line of script, revenue tied to every channel, nothing to babysit. Free for 14 days, no card needed.

Get started for free

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