Alternative
The free default that costs you a weekend to set up and never quite answers the question.
If you're looking for a Google Analytics alternative, you've probably already felt the friction: Tag Manager, custom event config, a consent banner, and reports that are sampled and gapped the moment visitors decline cookies. GA4 was rebuilt for enterprise marketing teams — not for a founder who just wants to know which channel brought last month's paying customers.
Mochi is the opposite trade. One line of script, one page, and every visit is already sorted into the channel that earned it — with Stripe revenue sitting right beside it. No tag manager, no cookies, and your visitors' data is never handed to an ad platform or used to build a profile of anyone.
GA4 makes you build the report before it tells you anything. Mochi opens on the one question that matters — which marketing makes money — with channels and revenue already lined up.
Mochi sets no cookies and keeps everything first-party — nothing is shared across sites or handed to Google's ad ecosystem. GA4 does both, which is why it needs the banner.
GA4 samples data and loses everyone who declines cookies. Mochi counts every real human, so your numbers actually add up.
Skip Tag Manager and event schemas. Drop in one script line and the dashboard fills itself in.
To be fair: If you're deep in Google Ads and need to feed it conversion data, GA4 is hard to replace — that's exactly what it's built for. Competitor details are drawn from public pricing and docs and can change — check their site for the latest.
See the full GA4 vs Mochi comparisonThere's nothing to migrate. Add Mochi's one-line script alongside GA4, keep both running for a week to compare, then remove Google Tag Manager once you trust Mochi's numbers.
Mochi isn't free, but it starts at $6.99/mo with a 14-day trial and no card required. The trade for that price is a tool that works in five minutes, counts every visitor, and ties traffic to revenue without a tag manager and without handing anything to an ad platform.
No — Mochi starts collecting fresh, first-party data the moment you add the script. Most founders run both side by side for a week, then drop GA4 once Mochi's numbers look right.
Much. Mochi sets no cookies, doesn't fingerprint, and never shares data across sites or with an ad network — so there's no ad-tracking wall to put in front of visitors. It does store one random first-party ID in the browser, which is what links a payment back to the campaign that earned it, so disclose it in your privacy notice the way you would any tool that remembers a visitor between sessions. That's a single line of policy, not GA4's consent-mode build-out.
Drop in one line of script and watch revenue line up against the channels that earned it. Free for 14 days, no card needed.
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