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MRR-aware

Analytics for saas founders

Trials, conversions and MRR — you need to know which channels bring customers who actually pay, not just sign up.

For a SaaS, a signup isn't the win — a paying, retained customer is. Traffic tools stop at the visit; billing tools stop at the invoice. The gap between them is where the real question lives: which channel brings customers worth keeping?

Mochi closes that gap. Connect Stripe and every channel carries its revenue, so you can see that the traffic from one source converts to paid while another just pads the signup count. Funnels show exactly where trials leak, and goals keep MRR in view.

Sound familiar?

Signups that never convert

One channel floods you with free signups; another quietly brings the payers. A pageview counter can't tell them apart.

No line from traffic to MRR

Analytics stops at the visit, Stripe starts at the charge, and nothing joins them.

Blind to funnel leaks

Trials drop off somewhere between landing and activation — but where?

How Mochi helps

Stripe revenue by channel

Every source carries the revenue it earned, so you fund what brings payers, not just signups.

Funnels

Visited → viewed pricing → signed up → activated: see where the drop-off really happens.

Revenue goals

Set a monthly MRR or signup target and track progress against it at a glance.

Search keywords

See the organic terms bringing high-intent traffic to your product.

What you get

  • Direct Stripe revenue attribution
  • Multi-step conversion funnels
  • Monthly revenue & signup goals
  • Channel drill-down to exact sources
  • Cookieless, first-party, $6.99/mo to start

Questions from saas founders

Does Mochi connect to Stripe?

Yes. Connect Stripe once and Mochi ties every payment back to the channel that earned it, so you can see which sources bring paying customers — not just signups.

Can I see where trials drop off?

Yes. Mochi's funnels let you define up to five steps — from landing to activation — and show the conversion between each one so you can find the biggest leak.

Does Mochi track MRR goals?

You can set a monthly revenue or signup goal and watch progress fill against it. Mochi focuses on attribution and conversion rather than full subscription accounting.

Built for how saas founders actually work.

One line of script, revenue tied to every channel, nothing to babysit. Free for 14 days, no card needed.

Get started for free

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